One of the best parts of owning a Subaru is being part of a community. What many owners don't realize is that Subaru offers a completely free way to personalize your vehicle through its Badge of Ownership program.
Whether it's your first Subaru or your fourth, there's a badge for you. Every eligible Subaru purchased at 616 Motors can receive official Subaru Badge of Ownership emblems at no cost. A small thank you gift from Subaru for being part of the Subaru family.
To get started you'll need your VIN, this is found on the inside of the driver and passenger door, or in the bottom right corner of your windshield. That's all you need!
Head over to Subarugear.com and enter your vin. The first badge you'll choose is your Loyalty Badge, which shows how many Subaru vehicles you've owned. From your very first Subaru all the way to 10+ Subarus.
You can now select up to 5 lifestyle badges. Whether you enjoy camping, hiking, cycling, skiing, kayaking, pets, or many other activities, there's a badge to help tell your story.. They even have mileage milestone badges to demonstrate you've made it to over 200,000 miles!
The only badges that are not free are the geocaching, pickle ball, rock climbing, leave no trace, music, and peace badge. These cost $5 each.
Every Subaru has a story, and your Badge of Ownership is a fun way to share yours. Whether you're celebrating years of Subaru ownership, your favorite outdoor adventures, or an impressive mileage milestone, these badges are a unique way to make your Subaru your own.
If you have any questions about the Badge of Ownership program or need help locating your VIN, stop by 616 Motors
we're always happy to help!